ZiniPay
Zini Pay is a bold fintech concept focused on reimagining digital transactions through clean design and a youthful, innovative brand voice.
Client
ZiniPay
Year
2023
Category
branding
The concept behind Zini Pay was to create a financial card visual identity that feels intuitive, human, and accessible. Moving away from cold, corporate aesthetics, the design aims to reflect agility, transparency, and trust — all essential traits for a new generation of users.
The project involved crafting a full brand identity, including logo design, color palette, typography system, visual elements. Animations, and 3D assets were developed to enhance emotional connection, blending security with an energetic, friendly tone.
The challenge was to differentiate Zini Pay in a saturated fintech market where most brands feel either too generic or overly complex, creating distance instead of trust with users.
By using minimalistic yet playful visuals, user-centered design principles. Zini Pay positions itself as a fresh, reliable, and emotionally engaging alternative — making digital payments feel natural, empowering, and accessible.
