KULT WHEY PROTEIN
Bold brand concept built to inspire individuality, rebellion, and authentic expression through a striking visual identity and disruptive storytelling.
Client
Kult
Year
2025
Category
VISUAL IDENTITY/AI
The concept behind KULT was to create a brand that feels like a movement — raw, unapologetic, and magnetic. It draws from subcultural influences, blending rebellion with sophistication to form a powerful identity that challenges norms.
The project involved crafting a complete visual language: logo design, color palette, typography, 3D packaging, simulation and leveraging AI tools to develop graphic elements that echo the brand's spirit. Ensuring a coherent and impactful brand experience.
The challenge was to differentiate KULT in a saturated market where brands often imitate each other, leading to visual and emotional fatigue among audiences.
VIDEO MODEL SHOTS WERE ENTIRELY AI GENERATED
By rooting the brand deeply in a unique subcultural narrative and using strong, emotionally resonant visuals, KULT positions itself as an authentic alternative. The design system breaks conventions while maintaining coherence, building instant recognition and emotional connection.
