KULT WHEY PROTEIN

Bold brand concept built to inspire individuality, rebellion, and authentic expression through a striking visual identity and disruptive storytelling.

Client

Kult

Year

2025

Category

VISUAL IDENTITY/AI

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Concept

Concept

Concept

The concept behind KULT was to create a brand that feels like a movement — raw, unapologetic, and magnetic. It draws from subcultural influences, blending rebellion with sophistication to form a powerful identity that challenges norms.

Development

Development

Development

The project involved crafting a complete visual language: logo design, color palette, typography, 3D packaging, simulation and leveraging AI tools to develop graphic elements that echo the brand's spirit. Ensuring a coherent and impactful brand experience.

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Problem

Problem

Problem

The challenge was to differentiate KULT in a saturated market where brands often imitate each other, leading to visual and emotional fatigue among audiences.

VIDEO MODEL SHOTS WERE ENTIRELY AI GENERATED

Solution

Solution

Solution

By rooting the brand deeply in a unique subcultural narrative and using strong, emotionally resonant visuals, KULT positions itself as an authentic alternative. The design system breaks conventions while maintaining coherence, building instant recognition and emotional connection.

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